This brand activation strategy is undertaken during the sale seasons and weekends as the footfall is generally on the rise on these occasions. A display of newly launched products in a store or mall catches people’s sight quite easily. It allows the customer to touch and interact with the brand. The in-store brand activation strategy helps in leveraging a brand. Sampling allows brands to reach their target customers easily by distributing free samples and gather feedback from customers. Giving free samples of a new product is a great way to introduce people to your brand or newly launched product, later resulting in sales. It allows the customer to feel the product and get an insight into the product. Sampling campaigns is one of the traditional and effective brand activation strategies. Advertising on digital media and planning digital marketing campaigns engage more audience with ease, thereby giving exposure to your brand and expanding its reach. The Internet is flooded with various social media platforms. Digital activations play a significant role in reaching target audiences without any geographical boundaries. The best way to trend your marketing campaign is through digitalization. It makes your brand powerful and unique, thereby reaching a large percentage of the audience. It helps in making your advertising campaign powerful so that it stays in the mind of your audience. As per the latest trend, experiential marketing solutions has become increasingly prevalent in the last few years. It is one of the most successful below the line activities.Įxperiential technology, for brand activations, has been the first choice of marketers in the current era.
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